Disney Licensing Production Project Launch
Background A brand-licensing launch demands strict control over product wording, licensing statements and IP phrasing — no second chance on site. Our approach Before the event we checked product names, licensing statements and banned-word lists line by line with the organizer; two interpreters alternated on consecutive interpretation, with key segments pre-scripted. On-site execution Launch, Q&A and media sessions were covered end to end; wording followed the pre-confirmed version.